# The Free 1-Page Business Plan Template

> Fill this in one evening. Rough sentences are fine — the goal is decisions, not prose.
> Revisit quarterly; update anything wrong.

## 1. Offer

**One sentence:** I help [type of client] achieve [specific outcome] through [product/service], at [price].

- What exactly do I sell?
- What problem does it remove?
- Price / price range:

## 2. Market & Customers

**My specific customer:** (one person or company type — not "everyone")

- Where do they look for solutions?
- What have they tried before? Why would they switch?

**Competitor price check (3 minimum):**

| Alternative | Price | Their weakness |
|---|---|---|
| | | |
| | | |
| | | |

## 3. Offers & Monthly Target

| Offer | Included | NOT included | Delivery time | Price |
|---|---|---|---|---|
| | | | | |
| | | | | |

**Monthly revenue target:** $______
**Deals needed per month** (target ÷ average deal size): ____

## 4. Acquisition (ONE channel for 90 days)

Channel chosen: ________

Weekly action: ____________________ (e.g. "10 personalized cold emails", "1 blog post", "5 referral asks")

First-90-days milestones:
1. Launch date: ______
2. First 10 customers by: ______
3. Metric I track monthly: ______

## 5. Numbers

**Unit economics:**
- Price per sale: ______
- Variable cost per sale: ______
- Fixed monthly costs: ______
- **Break-even = fixed costs ÷ margin rate = ______ /month**

**12-month forecast (rough):**

| Month | Sales | Revenue | Costs | Net |
|---|---|---|---|---|
| 1 | | | | |
| 2 | | | | |
| ... | | | | |
| 12 | | | | |

Rules of thumb: assume 60–70% utilization (services); model one bad month.

**Top 3 risks + mitigation:**
1. Risk: ______ → Mitigation: ______
2. Risk: ______ → Mitigation: ______
3. Risk: ______ → Mitigation: ______

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